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The 360 Narrative Design and Transmedia Strategy Workshop - Lübeck

Fri 07 Nov

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Europäisches Hansemuseum, Lübeck

Selected NEST participants will learn how to refine their stories across multiple platforms, unlocking new creative dimensions and enhancing audience engagement.

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The 360 Narrative Design and Transmedia Strategy Workshop - Lübeck
The 360 Narrative Design and Transmedia Strategy Workshop - Lübeck

Time & Location

07 Nov 2025, 09:00 – 08 Nov 2025, 16:00

Europäisches Hansemuseum, Lübeck, An d. Untertrave 1, 23552 Lübeck, Germany

About the event

Selected NEST participants will learn how to refine their stories across multiple platforms, unlocking new creative dimensions and enhancing audience engagement. You will gain a transmedia vision for your project, guiding everything from the initial launch media script to web content generated by influencers and fans by undergoing a creative conception and core team alignment process developed by Kurt McClung, designed for transmedia IP development across video games, TV, and film. His methodology has proven both efficient and dynamic for scriptwriters, directors, creative producers, and marketing leads - helping teams communicate the unique essence of their work to stakeholders at all stages, even before script development begins.


Please Note: As the Masterclass in Hamburg served as an introduction to the upcoming two-day workshop in Lübeck, you can also attend the same Masterclass on 6 November, 3:00–4:30 p.m. in Lübeck if you were unable to attend it in Hamburg.


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